Levis

Agency: IMGN Media

Senior Creative Director: Fritz Bacon

The Ask: Levis came to us to launch and maintain the Levis TikTok account with unique and engaging original content. My role was to lead the creative in both ideation as well as production for both our in house teams as well as working closely with the creators featured to get the best authentic content.

@levis Can’t tell what we’re more jealous of, the custom jeans or @victoriaparisf’s day #BuyBetterWearLonger #LiveInLevis #vlog ♬ original sound - Levi’s

@levis Not what we were expecting but now we have to have it @wandythemaker #BuyBetterWearLonger #sewing #upcycling ♬ Lazy Sunday - Official Sound Studio

@levis Reply to @ckgraham04 don’t worry we got you #liveinlevis #howto #gum ♬ original sound - Levi’s

With my specific background as a creator on TikTok, I often would step in-front of the camera when we were in need of new organic content. Now I am not saying there is a correlation, but these videos were often the ones to go viral.

@levis Who wants to see part 2 with the developed photos? 📸 @fritzbacon #filmphotography #liveinlevis ♬ original sound - Levi’s

@levis Just in case you don’t have an industrial paper cutter, our Tailor Shop can make you jorts✂️ #liveinlevis #jorts ♬ original sound - Levi’s

@levis Nothing better for #goskateboarding day than a rip through the neighborhood #liveinlevis #nyc ♬ original sound - Levi’s

In one of my many calls with the client, I learned that there was an in-house historian at Levis and so the below series was quickly born.

@levis Reply to @carolineraeder the answer to one of our favorite questions #501originals #funfacts ♬ original sound - Levi’s

@levis Reply to @jeffgloomberg we’ve celebrated Pride for a few decades now and forever #history #pride #levis ♬ original sound - Levi’s

@levis this is why our new Grateful Dead collab ✨just makes sense✨ #liveinlevis #history #gratefuldead ♬ original sound - Levi’s