Panasonic
Agency: IMGN Media
Production: Avenue One Creative
Senior Creative Director: Fritz Bacon
The Ask: As part of our work with LUMIX, Panasonic had us fill in on product image and video as they saw fit. As the creative director, my role was to interface with the client during the development of ideas and then to be present on set to make sure the visuals were set to fit the client’s needs.
To promote their new 4-in-1 Microwave, Panasonic came to us asking how we would incorporate football into a spot that would be shown during Thursday night football on Amazon Streaming. The resulting ad was written, directed and produced by me in 2 weeks.
We were asked to create a few short video inserts that would be used for marketing the Technics A800 on Amazon.
For the following stills shoot, the ask was to show the difference between the Technics EAH-AZ60 and Technics EAH-AZ80 visually while also demonstrating how they could be use throughout the day. To do this we profiled a couple living together as they worked out, relaxed and worked from home. The images were shot and edited by me.
To highlight the voice control features of the Panasonic 4-in-1 Microwave we created the below spot to run on Amazon in a variety of lengths and formats. Directed by me.
Over 4 days, we would shoot 12 different products from Panasonic’s beauty line. These images would be used for a variety of different sources. I served as the Creative Director for this shoot.
