Malin + Goetz
Agency: Day One Agency
Senior Creative / Photographer: Fritz Bacon
What do you do when the experimental ‘1 of 2 in the world’ cars that cannot get wet, gets caught in the rain? You work FAST. That’s exactly what we had to do on our shoot with the MC-20. We knew the weather wasn’t looking great that day but we only had one opportunity to get the shot as we had permits to shut down Times Square for a few hours. Everyone moved as quickly as possible to allow me to get my shots right as the sky began to open up. Luckily the Ghibli Trofeo, Quattroporte Trofeo and Levante Trofeo were all in full production and could take the weather which worked out in the end as the rain made this shot. These were shot for social media use along with a few other shoots we would produce over 2020.
