Malin + Goetz
Agency: DoingThings Production: Avenue One Creative
Writer / Director: Fritz Bacon
The Ask: Malin + Goetz approached me to help with the social media launch for their campaign Designed for All the Ways We Live. Malin + Goetz created 8 different archetypes of characters around their line of products. My task was to write how these 8 archetypes would come to life visually and in an authentic manner to NYC. Once we locked on a vision, it was up to me to produce and direct all 8 spots that would take over the Malin + Goetz Instagram.
Timeline: 1 Month