Chipotle

Agency: Day One Agency

Senior Creative: Fritz Bacon

The Ask: During the dawn of TikTok Chipotle asked us to look into a new app called TikTok. I started my own channel to start experimenting with different types of videos. As those went viral I integrated the learnings from my channel into Chipotle’s new channel helping grow it from 0 to a million in just a few short months. The team would also win a Shorty Award for the work on TikTok.

@chipotle Wait for it #corn ♬ original sound - Chipotle

@chipotle Correct way to eat a burrito? y/n #chipotle #nyc #funny #comedy #trending #viral #fyp ♬ original sound - Chipotle

@chipotle Reply to @adventureaubary wᵉ're ᵍoⁿⁿᵃ maᵏᵉ chipᵒtlᵉ rⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱⁱce #chipotle #cooking #tiktokrecipe ♬ original sound - Chipotle