LUMIX

Agency: IMGN Media Production: Avenue One Creative

Creative Director: Fritz Bacon

The Ask: At my time at IMGN Media, we worked closely with Panasonic to launch @LumixUSA on TikTok, providing original content for that channel as well as Instagram. As this partnership developed our projects together grew larger, longer and horizontal over on YouTube.

My favorite project at my time with IMGN was LUMIX x Shakespeare. We identified 3 different filmmakers and sent them all the S5II and 2 different Shakespeare scenes to pick from. To round out the films, the team had me jump in to create my own take on To Be or Not To Be. The films were well received, generating over 130K views on YouTube.

The LUMIX camera system quickly took over as my go to camera and that would lead to LUMIX taking me on as an ambassador and one of my first projects as an independent director would be the LUMIX Shutter Showdown. What started as a simple ask to help film, specifically the aerial shots, I became a contestant and star as filming began. While my co-contestants won the hearts of the judges, I won the popular vote with my submissions getting more views by a large margin.